Project

Described as sharp and elegant with a citric aroma, Citrus Assam Black is one of the teas offered on the Teavana floor at the Starbucks Reserve Roastery in Tokyo. These exclusive takeaway cards elevate the experience for the customer by providing a beautiful visual that reflects the flavor and body of the tea.

Team

Creative Direction: Marisa Crane

Client

Starbucks Reserve Roastery Tokyo

Role

Illustration

Concept Sketches

I explored three different concepts for this tea– leaning into the dark, richness of its appearance and its bright citrus notes.

Takeaway Card & Tea Tin Sticker

The final art features bold, rich colors, and tiny hand-touched metallic details. The flowing shapes reflect splashes of this sharp, full-bodied flavor, while bright, warm colors reference the citrus notes.