Working on this book has been an amazing and challenging journey, and I’m excited to show everything we’ve done! I thought I’d share my illustration work process with you and how I got from concept to the final product.
Berrett-Koehler Publishers was looking to create a colorful illustration for Blaze Your Own Trail, a choose your own adventure book by Rebekah Bastian. The target audience was young women in their 20’s and 30’s who are navigating many of life’s difficult choices, and their team wanted to create something that showed women being empowered while exploring many different life paths.
Concept
I wanted to represent the concept of the book (empowering women and facing a multitude of choices in life) in a way that added depth to the main idea and wasn’t overly literal about the metaphor of paths and choices.
I pitched six sketched concepts to the client, with the goal of showing six different ways to represent exploring life’s many paths. I drew from my own feelings and experiences being a twenty-something trying to navigate adulthood–and the feelings of being lost and lonely, but still quietly optimistic and hopeful for what’s ahead.